Art director, designer, conceptualist, business strategist, artist, problem solver.
Creative Director, art director, designer, strategist, artist.
Lived: Chicago, New Jersey, Los Angeles, New Zealand, Minnesota
- Bachelor of Fine Arts, Bachelor of Arts/Sociology, Fairleigh Dickenson University
- Advertising program, Art Center College of Design, Pasadena
- Art director, McCann-Erickson, Wellington NZ
- Assoc. Creative Director, SSC&B Lintas, Wellington NZ
- Creative Director, Leo Burnett, Wellington NZ
- Awards: NZ Graphic Design Award, Axis award New Zealand, a.w.a.r.d. Australia
- Leo Burnett Hall of Fame
- Leading clients: United Airlines, Unilever Products, Proctor & Gamble, Mitusbishi
Televisions, Hewlett-Packard, Cathay Pacific, NZ Lotto, Visa Cards
When I joined Risdall Advertising in 1994, we had 15 employees and 15 million in
billings. As at 2010, we now have 75 employees and billings at 150 million.This is
a very innovative shop, working in all mediums, with all sizes of clients. We are
now no. 6 in the twin cities, and no. 1 in interactive. My competencies include:
working and supervising projects in every conceivable medium from trade show
booths and stationary to television production and web design. I supervise by
example, hiring senior experienced people and young aggressive talent.
During my tenure, the agency has expanded not only in size but in abilities.
My most important role as creative director is to strategize on behalf of our
clients,to give an overall “vision” to the work at hand, to ensure that what
we do willmake a difference to their bottom line, and to their brand longevity.
I apply lessons that I’ve learned from working with multinational marketing
experts like United Airlines and Lever Brothers to even our smallest clients,
because the process is the same for all. We have created our own unique
corporate culture, and are not beholden to an anonymous holding company.
There is an entreprenurial spirit alive here, which is not only key to our
success, but to myself personally as well.
My new Supplemental career is to launch DOKDOC.COM and make it a venue
for projects I can manage on my own. I'll be offering a direct connection to
the creative work, at a much more reasonable cost, thanks to low overheads.
Feel free to contact me with any proposal you think I could help you with.